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TODAY IN HISTORY

    FULL-LENGTH ANIMATED FILM
    December 21, 1937 - Los Angeles, California, U.S.A.

    Snow White and the Seven Dwarfs, Walt Disney's first full-length (83 minutes), animated film opened in Los Angeles, California. Using the story adapted from Brothers Grimms' Fairy Tales, it was the first commercially successful film of its kind. This pioneering film made use of the multi-plane camera to achieve an effect of depth, introduced human characters modeled on live actors, and used larger painted cels. After two years and a then astronomical $1.5 million to create, it was released for its premiere during Christmas of 1937. Disney had to mortgage his house to pay for the film's production. This followed within a span of just 12 years since the first black and white talking Mickey Mouse in Steamboat Willie (1928).

    PATENT FOR PEANUT BUTTER AND JELLY SANDWICH
    December 21, 1999 - U.S.A.

    A U.S. patent was granted for making a "Sealed Crustless Sandwich," (No. 6,004,596), to David Geske and Len C. Kretchman of Menusaver, Inc. From 1995, they had successfully marketed their product to schools. Smucker bought the company and introduced "Uncrustables." Shortly, Smucker alleged patent infringement by Abbie's Foods, Inc., a grocer and caterer, warning them to cease selling a crustless peanut butter and jelly sandwich. Albie's appealed to federal court (11 Jan 2001). Challenging the patent, Albie's and requested (9 Mar 2001) a Patent Office re-examination. A patent requires non-obviousness, and is invalidated by any prior useage. Despite Smucker's further patent filings and appeals, the Patent Office finally cancelled the improvident patent (8 Dec 2006).

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RANDOM QUOTES

  • A Change is Gonna Come
    by Meredith Grey

    "...Change; we don't like it, we fear it, but we can't stop it from coming. We either adapt to change, or we get left behind. It hurts to grow, anybody who tells you it doesn't is lying. But here's the truth: Sometimes the more things change, the more they stay the same. And sometimes, oh, sometimes change is good. Sometimes change is everything...."
  • The wealth of the nation
    by Earth Day, Gaylord Nelson

    "...The wealth of the nation is its air, water, soil, forests, minerals, rivers, lakes, oceans, scenic beauty, wildlife habitats and biodiversity that'as all there is. That'as the whole economy. That'as where all the economic activity and jobs come from. These biological systems are the sustaining wealth of the world...."

RANDOM FACTS

  • Salary
    about Steve Jobs

    Steve Jobs' annual salary was $1, just enough to keep company health benefits. More vehicles
    about Stolen On New Year's

    More vehicles are stolen on New Year's Day than any other holiday throughout the year. (So does that mean thieves are having their last fling before changing their ways or are they trying for a big score to start the New Year?)

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Is the two-way exchange of news & information across online platforms like blogs, social networks and video sharing sites. All tools (blogosphere chatter, Twitter, Facebook, Instagram, Pinterest, etc.) drive website numbers resulting in a massive captive audience. Social media is not just about posting content for the sake of it. We analyze your core objectives and create a complementary strategy around them. Jive believes only 25% of your content should be promotional; the rest of your social media strategy should focus on building relationships and developing online brand ambassadors to champion your brand.

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