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    LEONA HELMSLEY
    August 30, 1989 - U.S.A.

    Leona Helmsley the billionaire New York City hotel operator and real estate investor is convicted and sentenced to 16 years in prison ( Later Most charges were dropped and she served served 18 months in federal prison ) 1 count of conspiracy to defraud the United States. 3 counts of tax evasion. 3 counts of filing false personal tax returns. 10 counts of mail fraud. She is best known for a quote to a former housekeeper Elizabeth Baum when asked about her taxes. "We don't pay taxes. Only the little people pay taxes."

    FIRST BLACK ASTRONAUT
    August 30, 1983 - United States

    Guion S. Bluford Jr. became the first black American astronaut to travel in space, aboard the third flight of the shuttle Challenger on the eighth Space Shuttle Mission. This was the first mission to launch and land at night. During 98 orbits of the Earth in 145 hours, the crew deployed the Indian National Satellite (INSAT-1B); operated the Canadian-built Remote Manipulator System with the Payload Flight Test Article; operated the Continuous Flow Electrophoresis System with live cell samples; conducted medical measurements to understand biophysiological effects on space flight. STS-8 landed on 5 Sep 1983. By 1992, Bluford had spent 688 hours on four space shuttle flights.

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Email marketing and your website :

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Your email should contain appropriate phrases that will get people to do what you want which, in this case, is to click on a link. Be creative with the anchor text of the link to encourage people to click on it.

ARTICLE CONTENT :

Email marketing is that type of promotion that can bring you profit at very low price. It brings result but you do not have to spend much money on the strategies. Probably it is one of the cheapest marketing strategies available in the market. But one drawback of this type of business promotion is spamming. Whenever you hear this word one word automatically enters in your mind and that is spam. And for this very reason a good businessman always shy away from this type of promotion activity. But the fact is that spam and email marketing is not similar but in actuality these to are completely different and not using it as part of your marketing campaign could prove to be a mistake because it does bring results and is one of the cheapest marketing strategies available.

Now we will discuss how one can be benefited from email marketing. The first one is you have to determine your target audience. Sending mass email indiscriminately can indeed get some peoples attention but almost everyone knows that it is a spam. And therefore this type of marketing can ultimately bring you no concrete profit. So it is a big no no. The most effective people to email would be existing customers/subscribers. Referred leads are also good targets of email marketing. But always remember though that whether you email existing customers or potential clients you should always put an easy way for people to unsubscribe from the mailing list.

The second one is you have to be sure that the email gets noticed. It is always best to put the company name or website name under the mail to let the recipient know who the email is from at a glance. Put the most important info on the subject line but make sure you keep it short. Use your subject like a way that can make your subjects attractive and not boring. And not only should this work but it also gives an indication as to the content of the email.

Informative content of your email will attract your subscriber?s attention. So make sure that your customers have a valuable content before them which is provided with your email informing them important announcements regarding new things on your website, exclusive promo codes, industry news, informative articles, and even birthday greetings. So if you keep on sending them plain ads then it can also happen that your loyal subscribers will start to ignore your messages only by deleting them even unnoticed.

You have to organize the information about your website. People don?t always read the entire email so make sure you place the most important information you want conveyed at the start of the email. If you are sending an image make sure you still put at least a short text content before the image to get the attention of people whose email service automatically block images from being viewed so that they will want to manually see the image at least. This would not let your image go unnoticed.

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