CATEGORIES

TODAY IN HISTORY

    FULL-LENGTH ANIMATED FILM
    December 21, 1937 - Los Angeles, California, U.S.A.

    Snow White and the Seven Dwarfs, Walt Disney's first full-length (83 minutes), animated film opened in Los Angeles, California. Using the story adapted from Brothers Grimms' Fairy Tales, it was the first commercially successful film of its kind. This pioneering film made use of the multi-plane camera to achieve an effect of depth, introduced human characters modeled on live actors, and used larger painted cels. After two years and a then astronomical $1.5 million to create, it was released for its premiere during Christmas of 1937. Disney had to mortgage his house to pay for the film's production. This followed within a span of just 12 years since the first black and white talking Mickey Mouse in Steamboat Willie (1928).

    PATENT FOR PEANUT BUTTER AND JELLY SANDWICH
    December 21, 1999 - U.S.A.

    A U.S. patent was granted for making a "Sealed Crustless Sandwich," (No. 6,004,596), to David Geske and Len C. Kretchman of Menusaver, Inc. From 1995, they had successfully marketed their product to schools. Smucker bought the company and introduced "Uncrustables." Shortly, Smucker alleged patent infringement by Abbie's Foods, Inc., a grocer and caterer, warning them to cease selling a crustless peanut butter and jelly sandwich. Albie's appealed to federal court (11 Jan 2001). Challenging the patent, Albie's and requested (9 Mar 2001) a Patent Office re-examination. A patent requires non-obviousness, and is invalidated by any prior useage. Despite Smucker's further patent filings and appeals, the Patent Office finally cancelled the improvident patent (8 Dec 2006).

MEMBER LOGIN

RANDOM QUOTES

  • The wealth of the nation
    by Earth Day, Gaylord Nelson

    "...The wealth of the nation is its air, water, soil, forests, minerals, rivers, lakes, oceans, scenic beauty, wildlife habitats and biodiversity that'as all there is. That'as the whole economy. That'as where all the economic activity and jobs come from. These biological systems are the sustaining wealth of the world...."
  • No Man is Above the Law
    by Theodore Roosevelt

    "..."No man is above the law and no man is below it; nor do we ask any man's permission when we require him to obey it. Obedience to the law is demanded as a right; not asked as a favor."..."

RANDOM FACTS

  • More vehicles
    about Stolen On New Year's

    More vehicles are stolen on New Year's Day than any other holiday throughout the year. (So does that mean thieves are having their last fling before changing their ways or are they trying for a big score to start the New Year?) Drug Abuse
    about Facts about Drugs

    Facts about drugs can protect against drug abuse. Legal drugs, such as alcohol and tobacco, kill more people than illegal drugs. Tobacco (smoking cigarettes) kills more people than any other drug. Illegal drugs including heroin, cannabis, ecstasy and amphetamines can have unknown or dangerous ingredients. Mixing drugs, especially with alcohol, can be fatal.

Website Promotion Determines Increase In :

Choose Your Color :

ARTICLE INFORMATION :

this article concentrates on the advantages of selling products online over conventional methods and provides valuable tips on how to promote an online store, thereby, increasing sales.

ARTICLE CONTENT :

Selling online has a number of advantages over conventional methods. By selling online you can reach shoppers worldwide, compete with larger stores by being able to open 24/7/365, attract customers who would not usually visit your type of high street outlet. All these can up your sales. However, the increase in online sales also includes luring more visitors to your site and converting them into actual buyers. Driving traffic to your site can be achieved by applying various website forwarding solutions. But once you get a visitor on your website, your storefront is the only tool to trap and encourage a customer to buy your products.

What should be done to forward an online store and improve sales?

1. Comprehensive merchandise description
The description of a product should highlight its core features and benefits, including the quality. Moreover, you can use customer testimonials and merchandise reviews to add an impartial viewpoint.

2. Cross-selling
Use the cross-selling strategy to promote complimentary goods on your website. Improve online sales by giving prominence to all complimentary goods at high selling merchandise pages.

3. Easy shopping experience
Simplify registration and check-out procedures on your online store and allow shoppers to spend quality time on shopping.
Appealingly display the 'Buy' button along with the product image and description. This will help you up web sales through impulsive buying and will build an easy shopping atmosphere for your shoppers.

4. Discount options
Carry on offering diverse discount and rebate tools to encourage your customers to come back to your store. Introduce 'surprise' discount schemes for few merchandise groups, for fixed terms. Encourage swift buying by specifying the time deadlines for your discounted prices.

5. Treating regular customers
Your regular shoppers are your key assets. Appreciate their loyalty by presenting them special loyalty discounts. Providing them with special 'e-coupons' boosts their shopping experience on your website. Encourage your regular shoppers to write product reviews on your online store to draw your first time shoppers.

ARTICLE STATISTICS :

  • 3542Article ID :
  • mayrketing59Owner :
  • Free Articles / LifetimeArticle Type
  • July 22, 2010Date Added :
  • NeverExpires :
  • 0Average User Rating :
  • 0Total User Votes :
  • 0Reviews :

RATE ARTICLE :

Please rate this link article.
You must be logged in to be able to rate an article.

USER COMMENTS :

No user reviews have yet been made or approved for this article.

You must be logged in to be able to leave a comment.