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TODAY IN HISTORY

    ANHEUSER- BUSCH TAKEN OVER
    July 14, 2008 - USA

    After a $52 billion takeover deal, American beer maker, Anheuser- Busch, was taken over by the Belgian beer maker InBev on this day. The merging of the two companies made the newly combined company, Anheuser-Busch InBev, the largest beer maker in the world. The new combined company produces some of the most well known beer brands in the world including Bud Light, Budweiser, Becks and Stella Artois.

    FREDDIE MAC AND FANNIE MAE BAILOUT
    July 14, 2008 - USA

    Freddie Mac and Fannie Mae who own or guarantee about $5.3 trillion worth of home loans about half of all US mortgages have seen a loss of confidence my the market due to the mortgage forclosure increase and the drop in property values in the United States. Both company Shares have been under increasing pressure and have lost as much as 80% of share value in just 12 months . The Fed has given the green light for the Federal Reserve Bank of New York authority to lend any money needed to allow them to continue providing mortgages at 2.25% and will expand its current line of credit to the two companies and buy shares of the companies if needed to prop up share price in these troubled times. Congress is also to approve a package next week which includes a foreclosure rescue to help strapped homeowners get new, more affordable government-backed mortgages through the Federal Housing Administration.

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RANDOM QUOTES

  • Until a man duplicates a blade of grass
    by Earth Day, Thomas Alva Edison Inventor

    "...Until a man duplicates a blade of grass, Nature can laugh at his so-called scientific knowledge. Remedies from chemicals will never stand in favorable comparison with the products of Nature, the living cell of a plant, the final result of the rays of the sun, the mother of all life...."
  • All of us have a God in us
    by Earth Day, Kenya

    "...All of us have a God in us, and that God is the spirit that unites all life, everything that is on this planet. It must be this voice that is telling me to do something, and I am sure it'as the same voice that is speaking to everybody on this planet at least everybody who seems to be concerned about the fate of the world, the fate of this planet. Wangari Maathai-Noble Peace prize winner, Deputy Minister of Environment, founder Green Belt movement in Kenya...."

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  • Salary
    about Steve Jobs

    Steve Jobs' annual salary was $1, just enough to keep company health benefits. Drug Abuse
    about Facts about Drugs

    Facts about drugs can protect against drug abuse. Legal drugs, such as alcohol and tobacco, kill more people than illegal drugs. Tobacco (smoking cigarettes) kills more people than any other drug. Illegal drugs including heroin, cannabis, ecstasy and amphetamines can have unknown or dangerous ingredients. Mixing drugs, especially with alcohol, can be fatal.

Email marketing and your website :

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ARTICLE INFORMATION :

Your email should contain appropriate phrases that will get people to do what you want which, in this case, is to click on a link. Be creative with the anchor text of the link to encourage people to click on it.

ARTICLE CONTENT :

Email marketing is that type of promotion that can bring you profit at very low price. It brings result but you do not have to spend much money on the strategies. Probably it is one of the cheapest marketing strategies available in the market. But one drawback of this type of business promotion is spamming. Whenever you hear this word one word automatically enters in your mind and that is spam. And for this very reason a good businessman always shy away from this type of promotion activity. But the fact is that spam and email marketing is not similar but in actuality these to are completely different and not using it as part of your marketing campaign could prove to be a mistake because it does bring results and is one of the cheapest marketing strategies available.

Now we will discuss how one can be benefited from email marketing. The first one is you have to determine your target audience. Sending mass email indiscriminately can indeed get some peoples attention but almost everyone knows that it is a spam. And therefore this type of marketing can ultimately bring you no concrete profit. So it is a big no no. The most effective people to email would be existing customers/subscribers. Referred leads are also good targets of email marketing. But always remember though that whether you email existing customers or potential clients you should always put an easy way for people to unsubscribe from the mailing list.

The second one is you have to be sure that the email gets noticed. It is always best to put the company name or website name under the mail to let the recipient know who the email is from at a glance. Put the most important info on the subject line but make sure you keep it short. Use your subject like a way that can make your subjects attractive and not boring. And not only should this work but it also gives an indication as to the content of the email.

Informative content of your email will attract your subscriber?s attention. So make sure that your customers have a valuable content before them which is provided with your email informing them important announcements regarding new things on your website, exclusive promo codes, industry news, informative articles, and even birthday greetings. So if you keep on sending them plain ads then it can also happen that your loyal subscribers will start to ignore your messages only by deleting them even unnoticed.

You have to organize the information about your website. People don?t always read the entire email so make sure you place the most important information you want conveyed at the start of the email. If you are sending an image make sure you still put at least a short text content before the image to get the attention of people whose email service automatically block images from being viewed so that they will want to manually see the image at least. This would not let your image go unnoticed.

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